Qualifications

·      University degree in Business Administration, Marketing, Management Engineering or in other similar social science degree

·      Min 3. years experience in Marketing

·      Proven track record in Product Management and/or Customer Marketing

·       Well experienced in project management

·       Commercial mindset with strong analytical skills

·       Competent in teamwork and strong communication skills

·       Self-initiative and result oriented; makes things happen and drive 

·       Excellent command of written and spoken English

·       B Class Driving License owner and active driver

Job Summary

The Customer Marketing Supervisor creates and executes marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments. He/She collaborates with other groups to ensure the right messages get to the consumer through all communications channels. This position identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. The Customer Marketing Management supervises others in the department.

Job Duties

Identifies Customer Needs and Market Trends

Maintains regular communication with marketing sources (e.g., sales force, segment managers, pricing region and field marketing managers, Business Information Analysis, Pricing, Customer Service Center, etc.) to gain insight into the needs of customers.

·      Reviews segment sources (e.g., periodicals, financial reports, field reviews, etc.) to stay current on trends and issues that impact customers.

·      Visits customers, talks to association contacts, and challenges team members, peers, and leaders to expand customer knowledge and stay apprised of current customer needs and issues.

·     Conducts market research to understand the needs of customers and to define the scope of new offerings.

·      Conducts primary research to understand customer needs and identify opportunities to enhance the value proposition of UPS.

·   Identifies and analyzes segment trends that will significantly impact UPS and/or customers to develop projections of customer needs and potential solutions.

Develops Market Strategies

·      Analyses marketing research information to develop a value proposition that clearly articulates UPS's positioning against the competition.

·      Provides subject matter expertise to ensure marketing plans are on target, to clarify product positioning issues and make changes to the plans when necessary.

·      Develops business case documentation to establish baseline for opportunities and challenges to gaining market share.

Identifies Target Markets

·      Analyzes and synthesizes market research to identify target markets based on size, opportunity, profit, and ability to win business.

·      Uses financial analyses of projected growth in targeted segments, products, or program groups to determine future target markets.

·      Collaborates with customers and sales force to gain insight on competitive advantages and disadvantages to develop business cases for marketing to strategic industries and customer segments. Conducts projected growth analyses of target markets to forecast financial success of initiatives and marketing efforts.

·      Analyzes product share position by volume and revenue to determine the competitive position of UPS offerings in the marketplace.

Manages Projects

·      Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.

·      Reviews annual situation assessment (i.e., SWOT [strengths, weaknesses, opportunities, and threats] analysis) to understand past performance of products and services.

·      Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.

·      Analyzes product volume and revenue performance (e.g., monthly, bi-monthly, quarterly, annually, etc.) to report any variances to plan