Growth Marketing Analyst

Tonguç Akademi

Since 2014, tonguçAKADEMİ has been working hard to make education accessible and sustainable for students and to move forward on a journey compatible with the future. Over the years, tonguçAKADEMİ has grown by developing its activities in the fields of online education, publishing, distribution, educational technologies and digital solutions, and has become an edtech ecosystem by gathering all its activities under the roof of tonguçWORKS.

Qualifications:

• A Bachelor's Degree in Economics, Statistics, Engineering, Business Administration, or related field from a reputable university.
• Minimum 6 years of relevant experience in Growth, Strategy Development, Marketing Analyst or CRM.
• Experience in working with E-Commerce systems or Online Learning Platform experience is is a must.
• Good knowledge of Digital Marketing Tools (Google Analytics, Google Ads, DV 360, Meta Business Manager, TikTok Business Center etc.)
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spending, CPL, CPA, CAC, ROAS, and retention.
• A strong strategic thinker who can translate quantitative and qualitative data/insights into solid marketing strategies and a highly organized "doer" with a data-driven mentality and a bias towards action and actionable results that can drive effectiveness and efficiencies over time.
• Deep expertise in ad/web/email reporting.
• CRM and /or at least one Ad Technology experience is a plus.
• Strong analytic skills & data-driven thinking.
• Solid business understanding, creative mindset and willingness to work on new business ideas, strong cooperation skills to work closely with stakeholders.
• Demonstrated ability to manage complex projects of a technical nature, methodological mindset to test new ideas and work towards valid results.

Responsibilities:

• Execute marketing campaigns to develop strategic plans to achieve company growth goals.
• Assess the effectiveness of growth initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to drive customer acquisition and growth.
• Create and put into action a cross-channel CRM plan aimed at increasing both current and new customers’ engagement and loyalty.(email, push notifications on apps and websites, SMS)
• Manage the optimization of the acquisition funnel through continuous testing, supervise A/B or multivariate testing to improve conversion rates/ROI
• Manage and prioritise the SEO roadmap and ensure we thrive through organic as well as paid channels in terms of rank, referral volumes and conversions ,
• Identify trends and insights, and optimize spend and performance based on the insights.
• Develop and implement strategies to acquire new users or customers through various channels such as paid advertising and partnerships.
• Optimize conversion funnels by analyzing user behavior and identifying areas for improvement in the customer journey.
• Plan and execute A/B tests to optimize marketing campaigns, landing pages, and other elements of the user experience.
• Manage marketing budgets effectively, allocating resources to channels that provide the best return on investment.
• Drive influential leadership for E-Commerce and Marketing by excelling the consumer journey regarding content, UX, etc .
• Create new and/or improve business reports.

 Your KPIs:

• Revenue Growth
• Lead Generation (quantity, quality, and conversion rates)
• Customer Acquisition Cost (CAC)
• Return on Investment (ROI)
• Marketing Qualified Leads (MQLs)
• Conversion Rate
• Brand Awareness
• Website Traffic and User Engagement