Digital Marketing Manager

TAN-ALİZE KOZMETİK VE TEMİZLİK ÜRÜN.SAN.VE TİC.A.Ş.

GENERAL QUALIFICATIONS FOR THIS POSITION

• Able to design a business process in a digital environment from start to finish

• Following e-commerce, digital marketing, and social media trends closely

• Hands-on experience in performance marketing, especially on Google Adwords and Facebook Ads

• Excellent English language skills

• Excellent research & development skills

• Result oriented and team player

• Strong managerial skills

• Responsible, able to take initiative

• Problem solver

• Paying attention to details, good planning and time management skills

JOB DESCRIPTION

• Managing all advertising processes on all digital platforms (written, visual, video content, search, etc.)

• Managing Google Ads and Social Media teams.

• Being responsible for Google Ads strategies and optimization processes.

• Being responsible for social media content strategies, celebrity usage and influencer marketing campaigns for the USA, Europe and all over the world. Managing local social media strategies for different countries.

• Developing and implementing strategies to improve e-commerce performance

• Analyzing the traffic and orders in the sales channel and planning sales increasing activities

• Preparing profit-loss analysis and revenue-expenditure budget for Digital Media unit in line with company targets on an annual basis

• Identifying performance indicators that are recognized both in digital marketing and are specific to the corporation

• Identifying changes that can be made by monitoring and evaluating user behavior

• Preparing and presenting the activity reports related to e-commerce sales and processes to senior management

• Ensuring the efficiency of digital communications

• Maximizing ROI and profitability via digital marketing strategies