Digital Marketing Specialist

Supplementler.com

We are looking for a Digital Marketing Specialist to join our Marketing team in our İstanbul/ Maslak office. The ideal candidate is expected to have the following qualifications:

• Bachelor's degree in Statistics, Mathematics, Marketing and/or related departments,
• Minimum 3 years of experience in Google Ads / Facebook Ads and other performance marketing channels (Yandex, Criteo, Affiliate marketing knowledge is a plus),
• Solid knowledge of Google Analytics is a must (experience in different analytics tools is a plus),
• Experience inevaluating Search Console reports from Search Console or Google Analytics,
• Mobile app marketing channels experience. (CPI-based experience is a plus),
• Ability to manage and track marketing budgets / forecasting and detailed reporting,
• Strong analytical/problem solving skills,
• Strong communication skills,
• Strong MS Excel skills,
• Forward thinking, innovative mindset,
• Experience in dealing with different data sources with a focus on best practice data- driven marketing practices,
• Working knowledge of Web and Digital marketing analytics.

JOB DESCRIPTION

Digital Marketing Specialist will work directly with the Digital Marketing Manager to implement Company’s marketing strategy, generating online traffic, developing brand awareness and managing campaigns. The position is a part of the digital marketing department and will offer promotion and new responsibility coverage opportunities in an entrepreneurial and challenging work environment.

• Working on performance marketing activities on daily routine for achieving weekly / monthly performance marketing strategies,
• Managing Google Ads / Facebook Ads and other paid channels for our websites and mobile apps,
• Launching, monitoring and analyzing the output of performance marketing campaigns and to improve return on ad spend (SEM, Retargeting, Paid Social, Video, Display and App campaigns),
• Daily follow up on products on website (out of stock / in stock) in order to optimize product ads to lower CPAs,
• Daily follow up on our alert systems (Millimetric), taking necessary actions and providing information to stakeholders about the actions,
• Health checking on Google Merchant Center accounts on daily basis,
• Ensuring timely delivery of daily, weekly and monthly reports.