Trade Marketing Senior Specialist

MARSHALL BOYA VE VERNİK SANAYİ A.Ş.

TRADE MARKETING SENIOR SPECIALIST 

• Lead annual trade marketing planning by deep diving previous year performance, demands coming from the market, identifying key growth opportunities and translating into local success model for execution 

• Leverage all available B2B and B2C data to develop strategy and compelling, trade marketing stories to support multiple projects 

• Planning the yearly signage and shelf based on the region needs, monitor and report the annual increased sales volume, 

• Planning the overall POP materials and colour cards for each category and making sure that all are delivered on time and received by the customers and consumers 

• Drive and manage the loyalty and gift programs, challenge the demand vs needs of the market 

• Monthly analyzing and reporting of activities, make sure to turn the data into actions 

• Clearly articulate category best practices and ensure timely transfer of knowledge to Sales 

 • Develop regional sell out activities that align to marketing activation calendar; to ensure learnings can be shared across the business 

• Provide financial implications behind all ranging and promotional Responsible for trade/ instore activities event: concept, brief, sourcing, execution 

• Coordinates the development and supply of marketing support material for all new products and programs , 

 • Lead recurring meetings with internal and external partners to guarantee open communication for seamless execution of marketing strategy. 

• Partner with Sales team to build operational excellence for all customer accounts 

• Follow and report competitive initiatives in field ( events, training concepts, merchandising, new products, campaigns Qualifications 

• Bachelor’s degree in Business Administration, Economics, Engineering or related fields from reputable universities etc, 

• Masters degree is a plus 

• Minimum 3 years of working experience in Trade Marketing and CRM, 

 • Ability to travel 25% 

• Understand and help implement the company values and objectives, 

• Advance command of verbal and written English, 

 • Team work oriented, self-motivated and open-minded, 

 • Strong analytical thinking, proactive and structured working approach 

• Interested in gaining experience on marketing researches, brand differentiation in sales points, to develop users’ loyalty on brand/ product. 

 • Ensuring execution and delivery of agreed plans, using multiple areas of expertise available at site 

• Attracting, leading, coaching, appraising and developing team member