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Digital Marketing Manager

İstanbul(Asya)(Ataşehir)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

High Level Manager

Department

Application Count

245 application

Job Type

Full-Time

Position Level

High Level Manager

Application Count

245 application

Department

QUALIFICATIONS AND JOB DESCRIPTION

Responsibilities

·

Develop and maintain our digital lead generation efforts including paid search, paid social, video, display and retargeting campaigns with the agencies.

·

Optimize traffic to deliver quality and quantity of leads, including working together with other channels such as organic, affiliate and content marketing

·

Utilize strong analytical ability to evaluate end-to-end digital customer experience, customer journeys and behaviors.

·

Identify and put into practice the latest digital growth techniques and assist the rollout of new performance marketing channels and campaigns

·

Develop and execute SEO and content strategy

·

Collaborate with the Product and IT teams to develop digital marketing plans.

·

Drive continuous A/B testing primarily for emails and landing pages to continuously improve channel performance Extensively use Google Analytics to drive efficiencies in performance

·

Plan monthly and quarterly KPIs and success metrics

·

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

·

Closely follow industry trends and news and manage social media accounts by creating compelling content and promote content through various channels ensuring a strong web presence

·

Manage and track marketing budgets / forecasting and detailed reporting.

Requirements

• Proven performance marketing operations preferably in ecommerce or health, with a track record of driving revenue & growth

• Ability to think strategically to target different personas with the right messaging

• Excel skills and deep understanding of web analytics understanding of channel specific tracking technologies, ability to spec and test implementation

• Extraordinary problem solving, project management and analytical skills

• Exceptionally strong project management skills to drive multiple projects with tight deadlines effectively and to juggle multiple projects quickly

• Obsessed with details and has a strong eye for quality

• Excellent in project and time management

• Excellent written and verbal communication skills

• Excellent people management and leadership skills

• Expertise in managing social media platforms

• Experience in email marketing & demand/lead generation is a plus

• Forward thinking, innovative mindset

• Ability to manage and track marketing budgets / forecasting and detailed reporting.

• Investigative personal approach, analytical thinking and Self-Assurance by taking initiatives.

• Preferably experienced on the Conversion Rate Optimization (CRO)

• Minimum 5 years of digital marketing experience,

• Fluency in speech and writing in English.

• Result oriented, self-motivated and hard working,

• No military obligation for male candidates.

• A great team player

Preferred Candidate

5 - 20 years of experience
Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)
Completed, Exempt
English(Reading : Advanced, Writing : Advanced, Speaking : Advanced)

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Prim, Yemekhane.

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