Senior Brand Manager ( Home Care)

Hayat Kimya San. A.Ş.

One of the biggest companies in FMCG business in Turkey, Hayat Kimya is 

looking for a Senior Brand Manager (Home Care) in Marketing Department.

• University degree in related departments (preferably Business Administration, Economics, Marketing, Industrial Engineering),
  
• Min. 6  years of brand management experience in FMCG companies,
  
• Fluency in English, both written and spoken,
  
• Proficiency in MS Office applications,
  
• No restriction to travel,
  
• No military obligation for male candidates.
  

JOB DESCRIPTION 

• Managing and planning 360° marketing mix of the brand according to general brand strategy and company targets,
• Preparing marketing plan, setting the budget and setting the growth target of the category,
• Preparing and executing all launch and re-launch activities for the related brand,
  
• Determining channel mix and value chain for the category,
  
• Planning and executing in-store display activities, POS material development, pricing and competition management,  
• Trade management experience is a requirement for the candidate.