Marketing Communication Specialist - Vs

BASF Türk Kimya San. ve Tic. Ltd. Şti.

Qualifications

Education

• Bachelor’s in marketing, communication, digital marketing, publicity or other related subjects,

• Fluent business English.

Experience

• At least 5 years’ experience in marketing communications,
• Preferred experience with a Business-to-Business marketing in multinational company,
• Experience creating communication plans aligned with marketing strategies,
• Experience leading campaigns from A to Z,
• Experience organizing events and exhibitions, managing vendors, digital marketing, managing budgets and databases.

 Knowledge/Skills

• Ability to work in a matrix with multiple stakeholders,
• Ability to work under the pressure of deadlines with highly demanded environment,
• Influencing skills to sell ideas and create buy-in,
• Project management skills to activate campaigns and engage sales team in campaign development,
• PC literate (Office and graphic design software like Corel Draw or Illustrator, Photoshop),
• Expert digital user (social media, databases etc.),
• High level of personal organization to maintain multiple projects running on parallel and maintain databases and other admin requests up to date.

Core Responsibilities

Building and execute a communication plan for region of responsibility (Turkey, MEA):

• Prepare a Mar Com plan for the countries translating the marketing strategies into communication activities,
• Allocate budgets to campaigns according to the priority given to each strategy and the expected cost for planned deliverables,

• Lead campaigns by starting to develop campaign briefings in consultation with the key stakeholders (sales team, customer marketing, crop marketing). Including: audience, business objective, communication goal, KPIs of the action, product positioning,

• Work with agencies to develop the appropriate solutions (designs for brochures, catalogues, digital actions, advertisements, give away, clothing, events etc.) to the campaign,  
  

• Coordinate the production, supply, stocks and distribution of communication materials.

Define a communication plan with our partner distributor for shared publicity:

•  Coordinate needs and monitoring Budget,

•  Carry out the purchase, branding and distribution,

•  Ensure branding guidelines are understood and respected by our partner distributors.

Collaborate with Corporate Communications to facilitate internal communication in the team and strengthen our brand in the market:

• Facilitate the flow of information from corporate to our teams in alignment with country management (translations and adaptations),

• Share with corporate communications local publications in order to feed our internal global communication channels (corporate website, global intranet, internal digital magazines etc.),

• Define external corporate communication plans to reinforce Nunhems brand and BASF company in the market.

Maintain internal systems up to date:

• Image Bank, SharePoint and QuickBase (project management database where we reflect the overview of activities and budgets).

Organization of exhibitions and events:

• Create a core team for major events including sales team and marketing,

• Develop Event Briefing including event goals and KPIs,

• Elaborate and implement action plan (infrastructure, personnel, materials, etc), 

Management of vendors: 

• Search and select of suppliers following strictly the procurement and compliant guidelines,

•  Maintain competitiveness level by having a diverse portfolio of vendors and negotiating frequently the conditions,

• Follow procurement guidelines in every purchase (purchase order, check invoice, communicate with finance).

Digital Marketing:

• Establish a clear and attractive content plan for social media. Inspire and help content creators,

• Monitor together with the agency our social media performance,

• Find digital ways to connect with customers in our promotions and events.